No Wrinkles In Time

Exclusive launch at Red, Makati Shangri-La

Perhaps no other symptom of aging wreaks havoc in many women's (or even men's) minds than that of wrinkles. You know, those fine or deep lines that appear on the forehead or beside the eyes or on the cheeks, creases that create more anxiety that further adds to the furrows and ridges.

But really, what are wrinkles and what causes them to appear on the face? A simple definition from www.medicalnewstoday.com [1] states: “Wrinkles are creases, folds or ridges in the skin.” These commonly appear as we advance in age, although there are studies that have shown how constant exposure to the sun, dehydration, smoking, and some medications also contribute much to the proliferation of wrinkles. Initially, “crows' feet” or “laugh lines” may be taken humorously as the visible evidence of joyful expressions. But as the furrows deepen, they may no longer be an amusing sight.

The battle against wrinkles can be a very tiresome, daunting, and even troublesome exercise. Some solutions suggest lifestyle changes like avoiding sun exposure, wearing sunscreen, quitting smoking, getting enough sleep, sleeping on your back (sleeping on your side is supposed to increase wrinkles on cheeks and chin; sleeping face-down produces furrows on the brows), and refraining from squinting. There are topical treatments like alpha-hydroxy acids (AHAs) and retinoids; as well as the more aggressive ones like wrinkle fillers using collagen and other synthetic compounds, laser/light resurfacing, chemical peels, dermabrasion, and the rather painful Botox injection.

Now, Avon, the company for women, can't help but step in and intervene to, well,  fill in the cracks. Truth be told, Avon has been successfully caring for women’s beauty and wellness throughout the years.  But recently, it has developed a new formulation that makes it possible to erase those unwanted facial creases by simple regular applications onto the affected areas. It’s called the Anew Clinical Pro Line Corrector with A-F33.

Waging major war against wrinkles, Avon brought out the big guns this time using A-F33, the breakthrough Nobel Prize-winning formula that promises “to fade those unwanted creases in just seven days.” Exclusive to Avon, A-F33 was successfully launched in the U.K., as evidenced by a waiting list of over 60,000 women eager to get their hands on it.

In a statement, Xiaochun Luo, Group Vice President and Chief Scientific Officer leading Avon’s Global Research and Development, extolled the qualities of A-F33. “Considered a new gold standard in anti-aging, A-F33 offers a revolutionary approach to this aspect of skincare,” she explains. “Unlike other leading anti-aging ingredients, it’s designed to intercept collagen blocking and help release untapped collagen. This can spark collagen production in just 72 hours, resulting to the faded look of deep wrinkles in a matter of one week—and all without having to go through surgery.” 

At the recent launch of Anew Clinical Pro Line Corrector with A-F33, she was also there, albeit via live video call straight from then freezing New York City. With the same passion she carries in developing more cutting edge formulations for Avon, Luo continued her explanation about A-F33, cited results of relevant studies, and answered questions fielded by the press. 

Also at the launch were Avon beauty ambassador and celebrity Ruffa Gutierrez, “the face of Avon Anew Clinical Pro Line Corrector locally”, as well as Ashley Ferguson, Avon Director for Southeast Asia Cluster Marketing, and Avon SVP and President for Asia Pacific and Philippines, Bob Briddon.

Anew Clinical Pro Line Corrector with A-F33 will be available in the Philippines by March 2013. Women who sign up online via the Avon website www.onlyfromavon.com.ph [2] will have the chance to get special 28-day VIP Trial Packs.