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TMP breaches 900,000 sales mark

Toyota Motor Philippines Corp. broke the 900,000 unit sales mark since it started operations in the country in 1988 as the country’s number one car player continued to enjoy wide market leadership position.

This was revealed by TMP President Michinobu Sugata during the Mid-Year Media Thanksgiving on Friday to mark the company’s milestones in the first half of the year.

“Aside from hitting the 9,000 sales level, this month also marks a significant period in TMP’s history as just last week, we have broken the 900,000 – unit mark since the start of our operations in 1988,” Sugata said in a speech.

The number one car company in the country made history in the automotive industry when it breached the 9,000 monthly sales mark by selling 9,132 units last May.  Coming from two consecutive months (March & April) of selling more than 8,000 units, TMP proved that it can go even further by breaching the 9k sales mark last month.

Sugata noted that TMP’s thrust of further solidifying its leadership in the industry was supported by its strong dealer network of 44 outlets nationwide.

With such a strong sales performance, TMP has firmed up its leadership position with a commanding 44.8 percent share as of May. Its closest competitor Mitsubishi Motor Philippines Corporation has cornered  23 percent market share followed by Ford Motor Philippines with 8.0 percent share. All-truck assembler Isuzu Philippines Corporation got 5.9 percent share and Honda Cars Philippines Inc. with 5.3 percent market share.

“The first half of 2014 can be considered another waku-doki ride for Toyota Motor Philippines as we are overwhelmed by the milestones we experienced as a company the past months… and it excites me even more, knowing that we are only halfway through the year,” he said.

The strengthening of its dealership was complemented by the company’s aggressive product launches.

In the first 3 months of the year, TMP launched 4 new models namely- the all-new Corolla Altis, the new Innova, the new model Wigo and the all-new Yaris, further boosting its vehicle line up.

In addition, TMP also brought back motorsports back to life in the country with the staging of the Toyota Vios Cup.  In January, the company rescheduled the Exhibition Race and after 4 months, the first official race of the 2014 Season was staged with a total of 30 cars on the grid.

“That is something that no other organization has done before in the history of local motorsports,” he pointed out.

In that event, he noted, nearly 8,000 people came over to the Clark International Speedway.

“I was simply glad to see that all of them were excited by screaming and shouting to cheer up their respective racers.  Now, it is more fun in the Philippines,” he added.

Sugata further promised to further accelerate its motoring activities for the year with other milestones going to unfold from the Vios Cup program.

Sugata also expressed confidence that this strong demand is expected to continue because of the positive economic outlook and the good reaction from the market with regards to its newly launched models such as the Corolla Altis, Yaris, Innova and the Wigo.

In addition, he said, best-selling Toyota model, the Vios, continues to be a favorite because of its overall great value and reliable performance.